Set of 2 BRITA "Pure Performance Maxtra+" filters

Set of 2 BRITA MAXTRA+ Pure Performance filter cartridges which are used for water filter mugs, BRITA brand

With the help of one MAXTRA+ Pure Performance filter, about 100 l of drinking water can be filtered (the amount will depend on water hardness level, as well as its quality).

For a consumption of 2 l of water per day per person and to obtain optimal results every time, we recommend replacing the MAXTRA+ Pure Performance cartridge every 4 weeks or when 100 l of water were filtered. After the recommended time has elapsed, remove the filter mug lid, carefully remove the funnel and then holding firmly the cartridge, pull it out.  
The new ergonomic shape of MAXTRA+ Pure Performance cartridges allows them to be easily removed and replaced.

The new cartridges are suitable for all Brita filter containers, excepting for BRITA Classic mugs which went out of production in 2012.

MAXTRA+ technology

BRITA MAXTRA + Pure Performance filter cartridges are an improved version of the original MAXTRA version.
The innovative "MicroFlow" filtration technology of MAXTRA+ Pure Performance cartridges with which BRITA filter mugs are provided, always ensures optimal results, their performance being the result of 5 years of research in BRITA laboratories in Germany. The taste of tea and coffee, whether hot or cold, will be visibly improved once the water used for them has been filtered with MAXTRA+ Pure Performance. Using filtered water, limescale will no longer build up on the appliances and their service life will be prolonged.

MAXTRA+ Pure Performance provides an economical alternative and not at all harmful for environment, to drinking water consumption, the cartridges being 100% recyclable. 

Compared to previous versions of BRITA cartridges, MAXTRA+ Pure Performance is provided with a 25% finer and more efficient filter screen and a 30% larger total filter surface; tap water will be passed through a larger sieve in the first stage for the first purification, first retaining the coarse particles, and at the end it will be filtered again, passing through a much finer sieve.

The new formula of "Micro Carbon" activated carbon particles, smaller and rounder than those used before, more efficiently and faster removes organic impurities that impair taste and odor. At the same time, ion exchange resin reduces the level of limescale and metals such as copper and lead. The high-performance results of BRITA mugs and the impeccable taste of the filtered water are mainly due to these particles.

Activated carbon, obtained from coconut shell, now being even more compact than in previous versions of filter cartridges can filter a larger water amount more efficiently. Micro-pores of carbon particles collect the unwanted substances, even pesticides.

*BRITA filters were designed to be used only for filtering tap water (note: if water is checked regularly and has been declared drinkable) or for filtering water that comes from private suppliers and has been declared drinkable.

Proof of MAXTRA+ Pure Performance cartridge efficiency?

The entire filtration process and the quality of BRITA products are tested both in their own laboratories and by organizations such as the famous TÜV SÜD, which has certified that BRITA products comply with European standards in the food industry.

The use of MAXTRA+ Pure Performance cartridges is recommended even by the British Tea Academy, as it is proven that the flavor of tea and coffee prepared with water filtered with MAXTRA+ Pure Performance is intensified.

How is water purification process actually carried out?

Simple! Through a relatively fast process (in about 1 minute), but not at all superficial, which is an easy task thanks to the 4 basic components of the MAXTRA+ Pure Performance cartridge.

1. The first sieve prevents impurities from entering in the filter; 
2.  "Micro Carbon" particles from coconut remove chlorine and other organic substances that can impair the taste and odor of drink;
3. Ion exchange resin retains metals and reduces limescale built up. 
4. Water is passed, for the final filtration, through a finer sieve that retains even the finest unwanted particles.
5. Water is ready to be consumed!